Service Design

Module

Businesses are continuously looking for ways to develop new and improve existing services. In this module, learn and understand how to take a customer centric approach to service design that meets the needs of current and future customers.

Learning objectives

Over the duration of the training course we will aim to achieve the following learning objectives:

 

  • Understand the basics of service design to rapidly design, prototype, validate and iterate services
  • Explore a practical toolkit for service design (processes, approaches)
  • Understand how to use customer insights and research to develop requirements
  • Learn how to practically develop a service design for your 
    organisation method

Topics

  • Service design approach
  • Service value proposition and service experience principles
  • Use customer insights and iterate
  • Service design blueprint
  • Let’s put this into practice – develop a service design for your organisation
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