Ideation

Module

Ideation – the creative process of idea generation, is a powerful tool for businesses to encourage and generate new insights and ideas whilst enhancing collaborative workplace environments.

By engaging in this process, businesses will be empowered not only to survive – but thrive!

Learning objectives

Over the duration of the training course we will aim to achieve the following learning objectives:

 

  • Understand the importance of ideation in today’s competitive climate through evidence based research and case study examples
  • Explore and experience a range of ideation techniques including brainstorming, worst possible idea, questioning assumptions, collaboration, prototyping, sketching visualisation, role playing, mind mapping, reverse thinking, storyboarding, the SCAMPER method

Topics

  • The three stages of the ideation process and why ideation is so important for businesses to survive and thrive
  • Idea generation techniques including: brainstorming, worst possible idea, questioning assumptions, collaboration, prototyping, sketching visualisation, role playing, mind mapping, reverse thinking, storyboarding, the SCAMPER method
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