Conducting Research

Module
The ubiquity of digital products in today’s technology-driven society makes it critical to have the knowledge and tools to drive towards outstanding user experiences (UX).

In this module deep dive howto engage with your users to understand how they interact with your products to meet their needs and goals. This understanding enables you to create products that meet your users’ needs.

Learning objectives

Over the duration of the training course we will aim to achieve the following learning objectives:

  • Understand how and when to incorporate end user research
    on a project
  • Articulate the pros and cons of qualitative vs quantitative research methods
  • Understand the differences between moderated and unmoderated research
  • Define the right audience group for your research
  • Learn about a range of research techniques such as contextual inquiries, ethnographic research, focus groups, usability testing and surveys and when to use each technique to get the best outcomes

Topics

  • Involving users throughout the design process
  • Choosing the right research approach
  • Choosing the right participants
  • Research techniques
  • Analysing your findings

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