Branding

Branding is one of the most important elements of any business.

From the business name and graphic design concepts to the customer base, perceived quality, name awareness and specific signature strengths the business boasts – effective branding builds the foundation for future success.

Learning objectives

Over the duration of the training course we will aim to achieve the following learning objectives:

• Understand the importance of branding through case studies and evidence-based research
• Learn the tools and techniques to successfully brand a business
• Learn models and strategies for robust market research and positioning analysis
• Understand the importance of brand equity

Topics

• What is branding?
• Why is branding so important?
• What does the research say?
• Tools and techniques for effective branding
• Market research and positioning analysis
• Understanding and applying the concept of brand equity